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From its diminutive debut in 2001 as the "Sensation Design" Festival on Boulevard St-Laurent to its current status as a multi-award-winning extravaganza of fashion and design that dominates Montreal's downtown core for several unforgettable days every summer, the Montréal Fashion and Design Festival has all the markings of a true urban Canadian success story as it ramps up to celebrate a decade of progress and transformation in 2010...The MFDF has become the premiere launch pad for designers' collections to the consumers and the largest event of its kind in North America, creating a festive atmosphere that shines a spotlight on all that is innovative, creative and diverse about Canadian design, while at the same time serving as an important economic boost for the city of Montréal..
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